What is a recommended practice for constructing the body content of a webpage for on-page optimization

What is a recommended practice for constructing the body content of a webpage for on-page optimization ?

a) Include large, complex sentences to demonstrate expertise

b) Use passive sentences to engage readers

c) Keep sentences under 20 words and focus on simplicity

d) None of the above

Answer: c) Keep sentences under 20 words and focus on simplicity